com.google.api.ads.admanager.jaxws.v202402.Column Maven / Gradle / Ivy
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// Copyright 2024 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.api.ads.admanager.jaxws.v202402;
import javax.xml.bind.annotation.XmlEnum;
import javax.xml.bind.annotation.XmlEnumValue;
import javax.xml.bind.annotation.XmlType;
/**
* Java class for Column.
*
*
The following schema fragment specifies the expected content contained within this class.
*
*
* <simpleType name="Column">
* <restriction base="{http://www.w3.org/2001/XMLSchema}string">
* <enumeration value="AD_SERVER_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_TARGETED_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_CLICKS"/>
* <enumeration value="AD_SERVER_TARGETED_CLICKS"/>
* <enumeration value="AD_SERVER_CTR"/>
* <enumeration value="AD_SERVER_CPM_AND_CPC_REVENUE"/>
* <enumeration value="AD_SERVER_CPM_AND_CPC_REVENUE_GROSS"/>
* <enumeration value="AD_SERVER_CPD_REVENUE"/>
* <enumeration value="AD_SERVER_CPA_REVENUE"/>
* <enumeration value="AD_SERVER_ALL_REVENUE"/>
* <enumeration value="AD_SERVER_ALL_REVENUE_GROSS"/>
* <enumeration value="AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM"/>
* <enumeration value="AD_SERVER_WITH_CPD_AVERAGE_ECPM"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_SERVER_UNFILTERED_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_UNFILTERED_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_REVENUE"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="BID_COUNT"/>
* <enumeration value="BID_AVERAGE_CPM"/>
* <enumeration value="YIELD_GROUP_CALLOUTS"/>
* <enumeration value="YIELD_GROUP_SUCCESSFUL_RESPONSES"/>
* <enumeration value="YIELD_GROUP_BIDS"/>
* <enumeration value="YIELD_GROUP_BIDS_IN_AUCTION"/>
* <enumeration value="YIELD_GROUP_AUCTIONS_WON"/>
* <enumeration value="DEALS_BID_REQUESTS"/>
* <enumeration value="DEALS_BIDS"/>
* <enumeration value="DEALS_BID_RATE"/>
* <enumeration value="DEALS_WINNING_BIDS"/>
* <enumeration value="DEALS_WIN_RATE"/>
* <enumeration value="YIELD_GROUP_IMPRESSIONS"/>
* <enumeration value="YIELD_GROUP_ESTIMATED_REVENUE"/>
* <enumeration value="YIELD_GROUP_ESTIMATED_CPM"/>
* <enumeration value="YIELD_GROUP_MEDIATION_FILL_RATE"/>
* <enumeration value="YIELD_GROUP_MEDIATION_PASSBACKS"/>
* <enumeration value="YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM"/>
* <enumeration value="YIELD_GROUP_MEDIATION_CHAINS_SERVED"/>
* <enumeration value="MEDIATION_THIRD_PARTY_ECPM"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
* <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CLICKS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CTR"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM"/>
* <enumeration value="TOTAL_CODE_SERVED_COUNT"/>
* <enumeration value="TOTAL_AD_REQUESTS"/>
* <enumeration value="TOTAL_RESPONSES_SERVED"/>
* <enumeration value="TOTAL_UNMATCHED_AD_REQUESTS"/>
* <enumeration value="TOTAL_FILL_RATE"/>
* <enumeration value="AD_SERVER_RESPONSES_SERVED"/>
* <enumeration value="ADSENSE_RESPONSES_SERVED"/>
* <enumeration value="AD_EXCHANGE_RESPONSES_SERVED"/>
* <enumeration value="PROGRAMMATIC_RESPONSES_SERVED"/>
* <enumeration value="PROGRAMMATIC_MATCH_RATE"/>
* <enumeration value="TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS"/>
* <enumeration value="TOTAL_VIDEO_OPPORTUNITIES"/>
* <enumeration value="TOTAL_VIDEO_CAPPED_OPPORTUNITIES"/>
* <enumeration value="TOTAL_VIDEO_MATCHED_OPPORTUNITIES"/>
* <enumeration value="TOTAL_VIDEO_MATCHED_DURATION"/>
* <enumeration value="TOTAL_VIDEO_DURATION"/>
* <enumeration value="TOTAL_VIDEO_BREAK_START"/>
* <enumeration value="TOTAL_VIDEO_BREAK_END"/>
* <enumeration value="TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS"/>
* <enumeration value="UNIQUE_REACH_FREQUENCY"/>
* <enumeration value="UNIQUE_REACH_IMPRESSIONS"/>
* <enumeration value="UNIQUE_REACH"/>
* <enumeration value="SDK_MEDIATION_CREATIVE_IMPRESSIONS"/>
* <enumeration value="SDK_MEDIATION_CREATIVE_CLICKS"/>
* <enumeration value="SELL_THROUGH_FORECASTED_IMPRESSIONS"/>
* <enumeration value="PARTNER_SALES_PARTNER_IMPRESSIONS"/>
* <enumeration value="PARTNER_SALES_PARTNER_CODE_SERVED"/>
* <enumeration value="PARTNER_SALES_GOOGLE_IMPRESSIONS"/>
* <enumeration value="PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS"/>
* <enumeration value="PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS"/>
* <enumeration value="PARTNER_SALES_QUERIES"/>
* <enumeration value="PARTNER_SALES_FILLED_QUERIES"/>
* <enumeration value="PARTNER_SALES_SELL_THROUGH_RATE"/>
* <enumeration value="SELL_THROUGH_AVAILABLE_IMPRESSIONS"/>
* <enumeration value="SELL_THROUGH_RESERVED_IMPRESSIONS"/>
* <enumeration value="SELL_THROUGH_SELL_THROUGH_RATE"/>
* <enumeration value="RICH_MEDIA_BACKUP_IMAGES"/>
* <enumeration value="RICH_MEDIA_DISPLAY_TIME"/>
* <enumeration value="RICH_MEDIA_AVERAGE_DISPLAY_TIME"/>
* <enumeration value="RICH_MEDIA_EXPANSIONS"/>
* <enumeration value="RICH_MEDIA_EXPANDING_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_COUNT"/>
* <enumeration value="RICH_MEDIA_INTERACTION_RATE"/>
* <enumeration value="RICH_MEDIA_AVERAGE_INTERACTION_TIME"/>
* <enumeration value="RICH_MEDIA_INTERACTION_IMPRESSIONS"/>
* <enumeration value="RICH_MEDIA_MANUAL_CLOSES"/>
* <enumeration value="RICH_MEDIA_FULL_SCREEN_IMPRESSIONS"/>
* <enumeration value="RICH_MEDIA_VIDEO_INTERACTIONS"/>
* <enumeration value="RICH_MEDIA_VIDEO_INTERACTION_RATE"/>
* <enumeration value="RICH_MEDIA_VIDEO_MUTES"/>
* <enumeration value="RICH_MEDIA_VIDEO_PAUSES"/>
* <enumeration value="RICH_MEDIA_VIDEO_PLAYES"/>
* <enumeration value="RICH_MEDIA_VIDEO_MIDPOINTS"/>
* <enumeration value="RICH_MEDIA_VIDEO_COMPLETES"/>
* <enumeration value="RICH_MEDIA_VIDEO_REPLAYS"/>
* <enumeration value="RICH_MEDIA_VIDEO_STOPS"/>
* <enumeration value="RICH_MEDIA_VIDEO_UNMUTES"/>
* <enumeration value="RICH_MEDIA_VIDEO_VIEW_TIME"/>
* <enumeration value="RICH_MEDIA_VIDEO_VIEW_RATE"/>
* <enumeration value="RICH_MEDIA_CUSTOM_EVENT_TIME"/>
* <enumeration value="RICH_MEDIA_CUSTOM_EVENT_COUNT"/>
* <enumeration value="VIDEO_VIEWERSHIP_START"/>
* <enumeration value="VIDEO_VIEWERSHIP_FIRST_QUARTILE"/>
* <enumeration value="VIDEO_VIEWERSHIP_MIDPOINT"/>
* <enumeration value="VIDEO_VIEWERSHIP_THIRD_QUARTILE"/>
* <enumeration value="VIDEO_VIEWERSHIP_COMPLETE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME"/>
* <enumeration value="VIDEO_VIEWERSHIP_COMPLETION_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT"/>
* <enumeration value="VIDEO_VIEWERSHIP_VIDEO_LENGTH"/>
* <enumeration value="VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_VIEWERSHIP_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_VIEWERSHIP_AUTO_PLAYS"/>
* <enumeration value="VIDEO_VIEWERSHIP_CLICK_TO_PLAYS"/>
* <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE"/>
* <enumeration value="DROPOFF_RATE"/>
* <enumeration value="VIDEO_TRUEVIEW_VIEWS"/>
* <enumeration value="VIDEO_TRUEVIEW_SKIP_RATE"/>
* <enumeration value="VIDEO_TRUEVIEW_VTR"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_100_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_101_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_102_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_200_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_201_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_202_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_203_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_300_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_301_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_302_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_303_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_400_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_401_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_402_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_403_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_405_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_500_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_501_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_502_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_503_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_600_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_601_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_602_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_603_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_604_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_900_COUNT"/>
* <enumeration value="VIDEO_ERRORS_VAST_ERROR_901_COUNT"/>
* <enumeration value="VIDEO_INTERACTION_PAUSE"/>
* <enumeration value="VIDEO_INTERACTION_RESUME"/>
* <enumeration value="VIDEO_INTERACTION_REWIND"/>
* <enumeration value="VIDEO_INTERACTION_MUTE"/>
* <enumeration value="VIDEO_INTERACTION_UNMUTE"/>
* <enumeration value="VIDEO_INTERACTION_COLLAPSE"/>
* <enumeration value="VIDEO_INTERACTION_EXPAND"/>
* <enumeration value="VIDEO_INTERACTION_FULL_SCREEN"/>
* <enumeration value="VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE"/>
* <enumeration value="VIDEO_INTERACTION_VIDEO_SKIPS"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_STARTS"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_STARTS"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETES"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW"/>
* <enumeration value="VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE"/>
* <enumeration value="VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT"/>
* <enumeration value="VIDEO_IMPRESSIONS_REAL_TIME"/>
* <enumeration value="VIDEO_MATCHED_QUERIES_REAL_TIME"/>
* <enumeration value="VIDEO_UNMATCHED_QUERIES_REAL_TIME"/>
* <enumeration value="VIDEO_TOTAL_QUERIES_REAL_TIME"/>
* <enumeration value="VIDEO_CREATIVE_SERVE_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME"/>
* <enumeration value="VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
* <enumeration value="AD_EXCHANGE_TOTAL_REQUESTS"/>
* <enumeration value="AD_EXCHANGE_MATCH_RATE"/>
* <enumeration value="AD_EXCHANGE_COST_PER_CLICK"/>
* <enumeration value="AD_EXCHANGE_TOTAL_REQUEST_CTR"/>
* <enumeration value="AD_EXCHANGE_MATCHED_REQUEST_CTR"/>
* <enumeration value="AD_EXCHANGE_TOTAL_REQUEST_ECPM"/>
* <enumeration value="AD_EXCHANGE_MATCHED_REQUEST_ECPM"/>
* <enumeration value="AD_EXCHANGE_LIFT_EARNINGS"/>
* <enumeration value="TOTAL_ACTIVE_VIEW_REVENUE"/>
* <enumeration value="VIEW_THROUGH_CONVERSIONS"/>
* <enumeration value="CONVERSIONS_PER_THOUSAND_IMPRESSIONS"/>
* <enumeration value="CLICK_THROUGH_CONVERSIONS"/>
* <enumeration value="CONVERSIONS_PER_CLICK"/>
* <enumeration value="VIEW_THROUGH_REVENUE"/>
* <enumeration value="CLICK_THROUGH_REVENUE"/>
* <enumeration value="TOTAL_CONVERSIONS"/>
* <enumeration value="TOTAL_CONVERSION_REVENUE"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL"/>
* <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL"/>
* <enumeration value="INVOICED_IMPRESSIONS"/>
* <enumeration value="INVOICED_UNFILLED_IMPRESSIONS"/>
* <enumeration value="NIELSEN_IMPRESSIONS"/>
* <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS"/>
* <enumeration value="NIELSEN_POPULATION_BASE"/>
* <enumeration value="NIELSEN_IN_TARGET_POPULATION_BASE"/>
* <enumeration value="NIELSEN_UNIQUE_AUDIENCE"/>
* <enumeration value="NIELSEN_IN_TARGET_UNIQUE_AUDIENCE"/>
* <enumeration value="NIELSEN_PERCENT_AUDIENCE_REACH"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH"/>
* <enumeration value="NIELSEN_AVERAGE_FREQUENCY"/>
* <enumeration value="NIELSEN_IN_TARGET_AVERAGE_FREQUENCY"/>
* <enumeration value="NIELSEN_GROSS_RATING_POINTS"/>
* <enumeration value="NIELSEN_IN_TARGET_GROSS_RATING_POINTS"/>
* <enumeration value="NIELSEN_PERCENT_IMPRESSIONS_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE"/>
* <enumeration value="NIELSEN_PERCENT_POPULATION_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE"/>
* <enumeration value="NIELSEN_PERCENT_AUDIENCE_SHARE"/>
* <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE"/>
* <enumeration value="NIELSEN_AUDIENCE_INDEX"/>
* <enumeration value="NIELSEN_IN_TARGET_AUDIENCE_INDEX"/>
* <enumeration value="NIELSEN_IMPRESSIONS_INDEX"/>
* <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS_INDEX"/>
* <enumeration value="NIELSEN_IN_TARGET_RATIO"/>
* <enumeration value="DP_IMPRESSIONS"/>
* <enumeration value="DP_CLICKS"/>
* <enumeration value="DP_QUERIES"/>
* <enumeration value="DP_MATCHED_QUERIES"/>
* <enumeration value="DP_COST"/>
* <enumeration value="DP_ECPM"/>
* <enumeration value="DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
* <enumeration value="DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
* <enumeration value="DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
* <enumeration value="DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
* <enumeration value="DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_IMPRESSIONS"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_CLICKS"/>
* <enumeration value="PARTNER_MANAGEMENT_HOST_CTR"/>
* <enumeration value="PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS"/>
* <enumeration value="PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS"/>
* <enumeration value="PARTNER_MANAGEMENT_PARTNER_CLICKS"/>
* <enumeration value="PARTNER_MANAGEMENT_PARTNER_CTR"/>
* <enumeration value="PARTNER_MANAGEMENT_GROSS_REVENUE"/>
* <enumeration value="PARTNER_FINANCE_HOST_IMPRESSIONS"/>
* <enumeration value="PARTNER_FINANCE_HOST_REVENUE"/>
* <enumeration value="PARTNER_FINANCE_HOST_ECPM"/>
* <enumeration value="PARTNER_FINANCE_PARTNER_REVENUE"/>
* <enumeration value="PARTNER_FINANCE_PARTNER_ECPM"/>
* <enumeration value="PARTNER_FINANCE_GROSS_REVENUE"/>
* <enumeration value="CREATIVE_LOAD_TIME_0_500_MS_PERCENT"/>
* <enumeration value="CREATIVE_LOAD_TIME_500_1000_MS_PERCENT"/>
* <enumeration value="CREATIVE_LOAD_TIME_1_2_S_PERCENT"/>
* <enumeration value="CREATIVE_LOAD_TIME_2_4_S_PERCENT"/>
* <enumeration value="CREATIVE_LOAD_TIME_4_8_S_PERCENT"/>
* <enumeration value="CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT"/>
* <enumeration value="UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT"/>
* <enumeration value="UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT"/>
* <enumeration value="UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT"/>
* <enumeration value="UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT"/>
* <enumeration value="UNVIEWED_REASON_OTHER_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT"/>
* <enumeration value="PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT"/>
* <enumeration value="TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT"/>
* </restriction>
* </simpleType>
*
*
*/
@XmlType(name = "Column")
@XmlEnum
public enum Column {
/**
*
* The number of impressions delivered by the ad server.
* Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_IMPRESSIONS("AD_SERVER_IMPRESSIONS"),
/**
*
* The number of begin-to-render impressions delivered by the ad server.
* Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS("AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS"),
/**
*
* The number of impressions delivered by the ad server by explicit custom criteria targeting.
* Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_TARGETED_IMPRESSIONS("AD_SERVER_TARGETED_IMPRESSIONS"),
/**
*
* The number of clicks delivered by the ad server.
* Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CLICKS("AD_SERVER_CLICKS"),
/**
*
* The number of clicks delivered by the ad server by explicit custom criteria targeting.
* Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_TARGETED_CLICKS("AD_SERVER_TARGETED_CLICKS"),
/**
*
* The CTR for an ad delivered by the ad server.
* Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CTR("AD_SERVER_CTR"),
/**
*
* The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the
* ad server.
* Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CPM_AND_CPC_REVENUE("AD_SERVER_CPM_AND_CPC_REVENUE"),
/**
*
* The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the
* ad server. This includes pre-rev-share revenue for Programmatic traffic. This is a temporary
* metric to help with the transition from gross to net revenue reporting.
* Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS("AD_SERVER_CPM_AND_CPC_REVENUE_GROSS"),
/**
*
* The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad
* server.
* Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CPD_REVENUE("AD_SERVER_CPD_REVENUE"),
/**
*
* The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad
* server.
* Corresponds to "CPA revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_CPA_REVENUE("AD_SERVER_CPA_REVENUE"),
/**
*
* The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by
* the ad server.
* Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ALL_REVENUE("AD_SERVER_ALL_REVENUE"),
/**
*
* The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads
* delivered by the ad server. This includes pre-rev-share revenue for Programmatic traffic. This
* is a temporary metric to help with the transition from gross to net revenue reporting.
* Corresponds to "Ad server CPM, CPC, CPD, and vCPM revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ALL_REVENUE_GROSS("AD_SERVER_ALL_REVENUE_GROSS"),
/**
*
* The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered
* by the ad server.
* Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM("AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM"),
/**
*
* The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads
* delivered by the ad server.
*
*
*/
AD_SERVER_WITH_CPD_AVERAGE_ECPM("AD_SERVER_WITH_CPD_AVERAGE_ECPM"),
/**
*
* The ratio of the number of impressions delivered to the total impressions
* delivered by the ad server for line item-level dynamic allocation.
* Represented as a percentage.
* Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS("AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"),
/**
*
* The ratio of the number of clicks delivered to the total clicks delivered by the ad server for
* line item-level dynamic allocation. Represented as a percentage.
* Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS("AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS"),
/**
*
* The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by
* the ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
* Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE("AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"),
/**
*
* The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by
* the ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE("AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"),
/**
*
* The number of downloaded impressions delivered by the ad server including impressions
* recognized as spam.
* Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_UNFILTERED_IMPRESSIONS("AD_SERVER_UNFILTERED_IMPRESSIONS"),
/**
*
* The number of begin to render impressions delivered by the ad server including impressions
* recognized as spam.
* Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS("AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS"),
/**
*
* The number of clicks delivered by the ad server including clicks recognized as spam.
* Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_UNFILTERED_CLICKS("AD_SERVER_UNFILTERED_CLICKS"),
/**
*
* The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
* Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS("ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS"),
/**
*
* The number of impressions an AdSense ad delivered for line item-level dynamic allocation by
* explicit custom criteria targeting.
* Corresponds to "AdSense targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS("ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"),
/**
*
* The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
* Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_CLICKS("ADSENSE_LINE_ITEM_LEVEL_CLICKS"),
/**
*
* The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit
* custom criteria targeting.
* Corresponds to "AdSense targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS("ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS"),
/**
*
* The ratio of clicks an AdSense reservation ad delivered to the number of impressions it
* delivered, including line item-level dynamic allocation.
* Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_CTR("ADSENSE_LINE_ITEM_LEVEL_CTR"),
/**
*
* Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
* Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_REVENUE("ADSENSE_LINE_ITEM_LEVEL_REVENUE"),
/**
*
* The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense
* for line item-level dynamic allocation.
* Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM("ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM"),
/**
*
* The ratio of the number of impressions delivered by AdSense reservation ads to the total
* impressions delivered for line item-level dynamic allocation. Represented as a percentage.
* Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS("ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"),
/**
*
* The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks
* delivered for line item-level dynamic allocation. Represented as a percentage.
* Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS("ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS"),
/**
*
* The ratio of revenue to the total revenue earned from the CPM and CPC ads
* delivered by AdSense for line item-level dynamic allocation.
* Represented as a percentage.
* Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE("ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"),
/**
*
* The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads
* delivered by AdSense for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE("ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"),
/**
*
* The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
* Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS("AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS"),
/**
*
* The number of bids associated with the selected dimensions.
* Corresponds to "Bids" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
BID_COUNT("BID_COUNT"),
/**
*
* The average CPM associated with these bids.
* Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
BID_AVERAGE_CPM("BID_AVERAGE_CPM"),
/**
*
* Number of times a yield partner is asked to return bid to fill a yield group request.
*
* Only applies to Open Bidding; not Mediation.
*
*
This data is available for 45 days after the event.
*
Corresponds to "Yield group callouts" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_CALLOUTS("YIELD_GROUP_CALLOUTS"),
/**
*
* Number of times a yield group buyer successfully returned a bid in response to a yield group
* callout, even if that response is "no bids."
*
* Only applies to Open Bidding; not Mediation.
*
*
This data is available for 45 days after the event.
*
Corresponds to "Yield group successful responses" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_SUCCESSFUL_RESPONSES("YIELD_GROUP_SUCCESSFUL_RESPONSES"),
/**
*
* Number of bids received from Open Bidding buyers, regardless of whether the returned bid
* competes in an auction. This number might be greater than Yield group callouts because a buyer
* can return multiple bids.
*
* Only applies to Open Bidding; not Mediation.
*
*
This data is available for 45 days after the event.
*
Corresponds to "Yield group bids" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_BIDS("YIELD_GROUP_BIDS"),
/**
*
* Number of bids received from Open Bidding buyers that competed in the auction.
*
* Some bids may be filtered out before the auction runs if the bidder's response omits
* required fields or contains a creative that violates Google's policies. Learn more about
* policies and enforcement.
*
*
Only applies to Open Bidding; not Mediation.
*
*
This data is available for 45 days after the event.
*
Corresponds to "Yield group bids in auction" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_BIDS_IN_AUCTION("YIELD_GROUP_BIDS_IN_AUCTION"),
/**
*
* Number of winning bids received from Open Bidding buyers, even when the winning bid is placed
* at the end of a mediation for mobile apps chain.
*
* Only applies to Open Bidding; not Mediation.
*
*
This data is available for 45 days after the event.
*
Corresponds to "Yield group auctions won" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_AUCTIONS_WON("YIELD_GROUP_AUCTIONS_WON"),
/**
*
* Number of bid requests sent for each deal.
*
* Must be broken down by {@code PROGRAMMATIC_DEAL_ID} or {@code PROGRAMMATIC_DEAL_NAME}.
*
*
Not tracked for Programmatic Guaranteed deals (will show zero on those rows).
*
Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DEALS_BID_REQUESTS("DEALS_BID_REQUESTS"),
/**
*
* Number of bids placed on each deal.
*
* Not tracked for Programmatic Guaranteed deals (will show zero on those rows).
*
Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DEALS_BIDS("DEALS_BIDS"),
/**
*
* Bid rate for each deal.
*
* Must be broken down by {@code PROGRAMMATIC_DEAL_ID} or {@code PROGRAMMATIC_DEAL_NAME}.
*
*
Not tracked for Programmatic Guaranteed deals (will show N/A on those rows).
*
Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DEALS_BID_RATE("DEALS_BID_RATE"),
/**
*
* Number of winning bids for each deal.
*
* Not tracked for Programmatic Guaranteed deals (will show zero on those rows).
*
Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DEALS_WINNING_BIDS("DEALS_WINNING_BIDS"),
/**
*
* Win rate for each deal.
*
* Not tracked for Programmatic Guaranteed deals (will show N/A on those rows).
*
Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DEALS_WIN_RATE("DEALS_WIN_RATE"),
/**
*
* Number of matched yield group requests where a yield partner delivered their ad to publisher
* inventory.
* Corresponds to "Yield group impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_IMPRESSIONS("YIELD_GROUP_IMPRESSIONS"),
/**
*
* Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield
* group impressions recorded. This revenue already excludes Google revenue share.
* Corresponds to "Yield group estimated revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_ESTIMATED_REVENUE("YIELD_GROUP_ESTIMATED_REVENUE"),
/**
*
* The estimated net rate for yield groups or individual yield group partners.
* Corresponds to "Yield group estimated CPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_ESTIMATED_CPM("YIELD_GROUP_ESTIMATED_CPM"),
/**
*
* Yield group Mediation fill rate indicating how often a network fills an ad request.
* Corresponds to "Mediation fill rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_MEDIATION_FILL_RATE("YIELD_GROUP_MEDIATION_FILL_RATE"),
/**
*
* Passbacks are counted when an ad network is given a chance to serve but does not deliver an
* impression, and Ad Manager Mediation moves on to the next ad network in the mediation chain.
*
* Passbacks are not currently counted for the "Ad server" demand channel.
*
Corresponds to "Mediation passbacks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_MEDIATION_PASSBACKS("YIELD_GROUP_MEDIATION_PASSBACKS"),
/**
*
* Revenue per thousand impressions based on data collected by Ad Manager from third-party ad
* network reports. Displays zero if data collection is not enabled.
* Corresponds to "Mediation third-party eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM("YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM"),
/**
*
* Total requests where a Mediation chain was served, even if none of the ad networks delivered an
* impression.
* Corresponds to "Mediation chains served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
YIELD_GROUP_MEDIATION_CHAINS_SERVED("YIELD_GROUP_MEDIATION_CHAINS_SERVED"),
/**
*
* Mediation third-party average cost-per-thousand-impressions.
* Compatible with the "Historical" report type.
*
*
*/
MEDIATION_THIRD_PARTY_ECPM("MEDIATION_THIRD_PARTY_ECPM"),
/**
*
* The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation
* by explicit custom criteria targeting.
* Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS("AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"),
/**
*
* The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
* Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS("AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS"),
/**
*
* The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by
* explicit custom criteria targeting.
* Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS("AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS"),
/**
*
* The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for
* line item-level dynamic allocation.
* Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR("AD_EXCHANGE_LINE_ITEM_LEVEL_CTR"),
/**
*
* The ratio of the number of impressions delivered to the total impressions delivered by Ad
* Exchange for line item-level dynamic allocation. Represented as a percentage.
* Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS("AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"),
/**
*
* The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for
* line item-level dynamic allocation. Represented as a percentage.
* Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS("AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS"),
/**
*
* Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
* Represented in publisher currency and time zone.
* Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE("AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE"),
/**
*
* The ratio of revenue generated by Ad Exchange to the total revenue earned
* by CPM and CPC ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
* Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE("AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"),
/**
*
* The ratio of revenue generated by Ad Exchange to the total revenue earned
* by CPM, CPC and CPD ads delivered for line item-level dynamic allocation.
* Represented as a percentage.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE("AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"),
/**
*
* The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads
* for line item-level dynamic allocation.
* Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM("AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM"),
/**
*
* The total number of impressions delivered including line item-level dynamic allocation.
* Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS("TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS"),
/**
*
* The total number of impressions delivered including line item-level dynamic allocation by
* explicit custom criteria targeting.
* Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS("TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"),
/**
*
* The total number of clicks delivered including line item-level dynamic allocation.
* Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CLICKS("TOTAL_LINE_ITEM_LEVEL_CLICKS"),
/**
*
* The total number of clicks delivered including line item-level dynamic allocation by explicit
* custom criteria targeting
* Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS("TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS"),
/**
*
* The ratio of total clicks on ads delivered by the ad servers to the total number
* of impressions delivered for an ad including line item-level dynamic allocation.
* Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CTR("TOTAL_LINE_ITEM_LEVEL_CTR"),
/**
*
* The total CPM and CPC revenue generated by the ad servers
* including line item-level dynamic allocation.
* Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE("TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE"),
/**
*
* The total CPM, CPC and CPD revenue generated by the ad servers
* including line item-level dynamic allocation.
* Corresponds to "Total CPM, CPC, CPD, and vCPM revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE("TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE"),
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the
* ad servers including line item-level dynamic allocation.
* Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM("TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"),
/**
*
* Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the
* ad servers including line item-level dynamic allocation.
*
*
*/
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM("TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM"),
/**
*
* The total number of times that the code for an ad is served by the ad server including
* inventory-level dynamic allocation.
* Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_CODE_SERVED_COUNT("TOTAL_CODE_SERVED_COUNT"),
/**
*
* The total number of times that an ad request is sent to the ad server including dynamic
* allocation.
* Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_AD_REQUESTS("TOTAL_AD_REQUESTS"),
/**
*
* The total number of times that an ad is served by the ad server including dynamic allocation.
* Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_RESPONSES_SERVED("TOTAL_RESPONSES_SERVED"),
/**
*
* The total number of times that an ad is not returned by the ad server.
* Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_UNMATCHED_AD_REQUESTS("TOTAL_UNMATCHED_AD_REQUESTS"),
/**
*
* The fill rate indicating how often an ad request is filled by the ad server including dynamic
* allocation.
* Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_FILL_RATE("TOTAL_FILL_RATE"),
/**
*
* The total number of times that an ad is served by the ad server.
* Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_RESPONSES_SERVED("AD_SERVER_RESPONSES_SERVED"),
/**
*
* The total number of times that an AdSense ad is delivered.
* Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_RESPONSES_SERVED("ADSENSE_RESPONSES_SERVED"),
/**
*
* The total number of times that an Ad Exchange ad is delivered.
* Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_RESPONSES_SERVED("AD_EXCHANGE_RESPONSES_SERVED"),
/**
*
* Total number of ad responses served from programmatic demand sources. Includes Ad Exchange,
* Open Bidding, and Preferred Deals.
*
* Differs from Ad Exchange responses served, which doesn't include Open Bidding matched ad
* requests.
*
Corresponds to "Programmatic responses served" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PROGRAMMATIC_RESPONSES_SERVED("PROGRAMMATIC_RESPONSES_SERVED"),
/**
*
* The number of programmatic responses served divided by the number of requests eligible for
* programmatic. Includes Ad Exchange, Open Bidding, and Preferred Deals.
* Corresponds to "Programmatic match rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PROGRAMMATIC_MATCH_RATE("PROGRAMMATIC_MATCH_RATE"),
/**
*
* The total number of ad requests eligible for programmatic inventory, including Programmatic
* Guaranteed, Preferred Deals, backfill, and open auction.
*
* For optimized pods, this metric will count a single opportunity when the pod doesn't fill
* with programmatic demand. When it does fill, it will count each matched query.
*
Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS("TOTAL_PROGRAMMATIC_ELIGIBLE_AD_REQUESTS"),
/**
*
* The total number of video opportunities.
* Corresponds to "True opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_OPPORTUNITIES("TOTAL_VIDEO_OPPORTUNITIES"),
/**
*
* The total number of video capped opportunities.
* Corresponds to "Capped opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_CAPPED_OPPORTUNITIES("TOTAL_VIDEO_CAPPED_OPPORTUNITIES"),
/**
*
* The total number of video matched opportunities.
* Corresponds to "Matched opportunities" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_MATCHED_OPPORTUNITIES("TOTAL_VIDEO_MATCHED_OPPORTUNITIES"),
/**
*
* The total filled duration in ad breaks.
* Corresponds to "Matched duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_MATCHED_DURATION("TOTAL_VIDEO_MATCHED_DURATION"),
/**
*
* The total duration in ad breaks.
* Corresponds to "Total duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_DURATION("TOTAL_VIDEO_DURATION"),
/**
*
* The total number of break starts.
* Corresponds to "Break start" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_BREAK_START("TOTAL_VIDEO_BREAK_START"),
/**
*
* The total number of break ends.
* Corresponds to "Break end" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_VIDEO_BREAK_END("TOTAL_VIDEO_BREAK_END"),
/**
*
* The total number of missed impressions due to the ad servers' inability to
* find ads to serve, including inventory-level dynamic allocation.
* Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS("TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS"),
/**
*
* Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
UNIQUE_REACH_FREQUENCY("UNIQUE_REACH_FREQUENCY"),
/**
*
* Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
UNIQUE_REACH_IMPRESSIONS("UNIQUE_REACH_IMPRESSIONS"),
/**
*
* Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
UNIQUE_REACH("UNIQUE_REACH"),
/**
*
* The number of impressions for a particular SDK mediation creative.
* Corresponds to "SDK mediation creative impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
SDK_MEDIATION_CREATIVE_IMPRESSIONS("SDK_MEDIATION_CREATIVE_IMPRESSIONS"),
/**
*
* The number of clicks for a particular SDK mediation creative.
* Corresponds to "SDK mediation creative clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
SDK_MEDIATION_CREATIVE_CLICKS("SDK_MEDIATION_CREATIVE_CLICKS"),
/**
*
* The number of forecasted impressions for future sell-through reports.
*
* This metric is available for the next 90 days with a daily break down and for the next 12
* months with a monthly break down.
*
Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.
*
*
*/
SELL_THROUGH_FORECASTED_IMPRESSIONS("SELL_THROUGH_FORECASTED_IMPRESSIONS"),
/**
*
* The number of partner-sold impressions served to the YouTube partner ad inventory.
* Corresponds to "Partner-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_PARTNER_IMPRESSIONS("PARTNER_SALES_PARTNER_IMPRESSIONS"),
/**
*
* The number of times the ad server responded to a request for the YouTube partner ad inventory.
* Corresponds to "Partner-sold code served count" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_PARTNER_CODE_SERVED("PARTNER_SALES_PARTNER_CODE_SERVED"),
/**
*
* The number of Google-sold impressions served to the YouTube partner ad inventory.
* Corresponds to "Google-sold impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_GOOGLE_IMPRESSIONS("PARTNER_SALES_GOOGLE_IMPRESSIONS"),
/**
*
* The number of Google-sold reservation impressions served to the YouTube partner ad inventory.
* Corresponds to "Google-sold reservation impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS("PARTNER_SALES_GOOGLE_RESERVATION_IMPRESSIONS"),
/**
*
* The number of Google-sold auction impressions served to the YouTube partner ad inventory.
* Corresponds to "Google-sold auction impressions" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS("PARTNER_SALES_GOOGLE_AUCTION_IMPRESSIONS"),
/**
*
* The total number of ad requests that were eligible to serve to the YouTube partner ad
* inventory.
* Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_QUERIES("PARTNER_SALES_QUERIES"),
/**
*
* The number of ad requests for the YouTube partner ad inventory that were filled with at least 1
* ad. This includes both partner-sold and Google-sold requests.
*
* Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad.
*
Corresponds to "Filled ad requests" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_FILLED_QUERIES("PARTNER_SALES_FILLED_QUERIES"),
/**
*
* The fill rate percentage of filled requests to total ad requests.
* Corresponds to "Fill rate" in the Ad Manager UI. Compatible with the "YouTube consolidated" report type.
*
*
*/
PARTNER_SALES_SELL_THROUGH_RATE("PARTNER_SALES_SELL_THROUGH_RATE"),
/**
*
* The number of available impressions for future sell-through reports.
*
* This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.
*
*
*/
SELL_THROUGH_AVAILABLE_IMPRESSIONS("SELL_THROUGH_AVAILABLE_IMPRESSIONS"),
/**
*
* The number of reserved impressions for future sell-through reports.
*
* This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type.
*
*
*/
SELL_THROUGH_RESERVED_IMPRESSIONS("SELL_THROUGH_RESERVED_IMPRESSIONS"),
/**
*
* The sell-through rate for impressions for future sell-through reports.
*
* This metric is available for the next 90 days with a daily break down
* and for the next 12 months with a monthly break down.
*
Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the "Future sell-through" report type.
*
*
*/
SELL_THROUGH_SELL_THROUGH_RATE("SELL_THROUGH_SELL_THROUGH_RATE"),
/**
*
* The total number of times a backup image is served in place of a rich media ad.
* Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_BACKUP_IMAGES("RICH_MEDIA_BACKUP_IMAGES"),
/**
*
* The amount of time(seconds) that each rich media ad is displayed to users.
* Corresponds to "Total display time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_DISPLAY_TIME("RICH_MEDIA_DISPLAY_TIME"),
/**
*
* The average amount of time(seconds) that each rich media ad is displayed to users.
* Corresponds to "Average display time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_AVERAGE_DISPLAY_TIME("RICH_MEDIA_AVERAGE_DISPLAY_TIME"),
/**
*
* The number of times an expanding ad was expanded.
* Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_EXPANSIONS("RICH_MEDIA_EXPANSIONS"),
/**
*
* The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
* Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_EXPANDING_TIME("RICH_MEDIA_EXPANDING_TIME"),
/**
*
* The average amount of time(seconds) that a user interacts with a rich media ad.
* Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_INTERACTION_TIME("RICH_MEDIA_INTERACTION_TIME"),
/**
*
* The number of times that a user interacts with a rich media ad.
* Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_INTERACTION_COUNT("RICH_MEDIA_INTERACTION_COUNT"),
/**
*
* The ratio of rich media ad interactions to the number of times the ad was displayed.
* Represented as a percentage.
* Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_INTERACTION_RATE("RICH_MEDIA_INTERACTION_RATE"),
/**
*
* The average amount of time(seconds) that a user interacts with a rich media ad.
* Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_AVERAGE_INTERACTION_TIME("RICH_MEDIA_AVERAGE_INTERACTION_TIME"),
/**
*
* The number of impressions where a user interacted with a rich media ad.
* Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_INTERACTION_IMPRESSIONS("RICH_MEDIA_INTERACTION_IMPRESSIONS"),
/**
*
* The number of times that a user manually closes a floating, expanding,
* in-page with overlay, or in-page with floating ad.
* Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_MANUAL_CLOSES("RICH_MEDIA_MANUAL_CLOSES"),
/**
*
* A metric that measures an impression only once when a user opens an ad in full screen mode.
* Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS("RICH_MEDIA_FULL_SCREEN_IMPRESSIONS"),
/**
*
* The number of times a user clicked on the graphical controls of a video player.
* Corresponds to "Total video interactions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_INTERACTIONS("RICH_MEDIA_VIDEO_INTERACTIONS"),
/**
*
* The ratio of video interactions to video plays.
* Represented as a percentage.
* Corresponds to "Video interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_INTERACTION_RATE("RICH_MEDIA_VIDEO_INTERACTION_RATE"),
/**
*
* The number of times a rich media video was muted.
* Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_MUTES("RICH_MEDIA_VIDEO_MUTES"),
/**
*
* The number of times a rich media video was paused.
* Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_PAUSES("RICH_MEDIA_VIDEO_PAUSES"),
/**
*
* The number of times a rich media video was played.
* Corresponds to "Plays" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_PLAYES("RICH_MEDIA_VIDEO_PLAYES"),
/**
*
* The number of times a rich media video was played up to midpoint.
* Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_MIDPOINTS("RICH_MEDIA_VIDEO_MIDPOINTS"),
/**
*
* The number of times a rich media video was fully played.
* Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_COMPLETES("RICH_MEDIA_VIDEO_COMPLETES"),
/**
*
* The number of times a rich media video was restarted.
* Corresponds to "Replays" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_REPLAYS("RICH_MEDIA_VIDEO_REPLAYS"),
/**
*
* The number of times a rich media video was stopped.
* Corresponds to "Stops" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_STOPS("RICH_MEDIA_VIDEO_STOPS"),
/**
*
* The number of times a rich media video was unmuted.
* Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_UNMUTES("RICH_MEDIA_VIDEO_UNMUTES"),
/**
*
* The average amount of time(seconds) that a rich media video was viewed per view.
* Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_VIEW_TIME("RICH_MEDIA_VIDEO_VIEW_TIME"),
/**
*
* The percentage of a video watched by a user.
* Corresponds to "View rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_VIDEO_VIEW_RATE("RICH_MEDIA_VIDEO_VIEW_RATE"),
/**
*
* The amount of time (seconds) that a user interacts with a rich media ad.
* Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_CUSTOM_EVENT_TIME("RICH_MEDIA_CUSTOM_EVENT_TIME"),
/**
*
* The number of times a user views and interacts with a specified part of a rich media ad.
* Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
RICH_MEDIA_CUSTOM_EVENT_COUNT("RICH_MEDIA_CUSTOM_EVENT_COUNT"),
/**
*
* The number of impressions where the video was played.
* Corresponds to "Start" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_START("VIDEO_VIEWERSHIP_START"),
/**
*
* The number of times the video played to 25% of its length.
* Corresponds to "First quartile" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_FIRST_QUARTILE("VIDEO_VIEWERSHIP_FIRST_QUARTILE"),
/**
*
* The number of times the video reached its midpoint during play.
* Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_MIDPOINT("VIDEO_VIEWERSHIP_MIDPOINT"),
/**
*
* The number of times the video played to 75% of its length.
* Corresponds to "Third quartile" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_THIRD_QUARTILE("VIDEO_VIEWERSHIP_THIRD_QUARTILE"),
/**
*
* The number of times the video played to completion.
* Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_COMPLETE("VIDEO_VIEWERSHIP_COMPLETE"),
/**
*
* Average percentage of the video watched by users.
* Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE("VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE"),
/**
*
* Average time(seconds) users watched the video.
* Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME("VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME"),
/**
*
* Percentage of times the video played to the end.
* Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_COMPLETION_RATE("VIDEO_VIEWERSHIP_COMPLETION_RATE"),
/**
*
* The number of times an error occurred, such as a VAST redirect error, a video playback error,
* or an invalid response error.
* Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT("VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT"),
/**
*
* Duration of the video creative.
* Corresponds to "Video length" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_VIDEO_LENGTH("VIDEO_VIEWERSHIP_VIDEO_LENGTH"),
/**
*
* The number of times a skip button is shown in video.
* Corresponds to "Skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN("VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN"),
/**
*
* The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.
* Corresponds to "Engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_ENGAGED_VIEW("VIDEO_VIEWERSHIP_ENGAGED_VIEW"),
/**
*
* View-through rate represented as a percentage.
* Corresponds to "View-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE("VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE"),
/**
*
* Number of times that the publisher specified a video ad played automatically.
* Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_AUTO_PLAYS("VIDEO_VIEWERSHIP_AUTO_PLAYS"),
/**
*
* Number of times that the publisher specified a video ad was clicked to play.
* Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS("VIDEO_VIEWERSHIP_CLICK_TO_PLAYS"),
/**
*
* Error rate is the percentage of video error count from (error count + total impressions).
* Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE("VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE"),
/**
*
* The drop-off rate.
* Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DROPOFF_RATE("DROPOFF_RATE"),
/**
*
* Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever
* happens first.
* Corresponds to "TrueView views" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_TRUEVIEW_VIEWS("VIDEO_TRUEVIEW_VIEWS"),
/**
*
* Percentage of times a user clicked Skip.
* Corresponds to "TrueView skip rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_TRUEVIEW_SKIP_RATE("VIDEO_TRUEVIEW_SKIP_RATE"),
/**
*
* TrueView views divided by TrueView impressions.
* Corresponds to "TrueView VTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_TRUEVIEW_VTR("VIDEO_TRUEVIEW_VTR"),
/**
*
* Number of VAST video errors of type 100.
* Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_100_COUNT("VIDEO_ERRORS_VAST_ERROR_100_COUNT"),
/**
*
* Number of VAST video errors of type 101.
* Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_101_COUNT("VIDEO_ERRORS_VAST_ERROR_101_COUNT"),
/**
*
* Number of VAST video errors of type 102.
* Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_102_COUNT("VIDEO_ERRORS_VAST_ERROR_102_COUNT"),
/**
*
* Number of VAST video errors of type 200.
* Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_200_COUNT("VIDEO_ERRORS_VAST_ERROR_200_COUNT"),
/**
*
* Number of VAST video errors of type 201.
* Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_201_COUNT("VIDEO_ERRORS_VAST_ERROR_201_COUNT"),
/**
*
* Number of VAST video errors of type 202.
* Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_202_COUNT("VIDEO_ERRORS_VAST_ERROR_202_COUNT"),
/**
*
* Number of VAST video errors of type 203.
* Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_203_COUNT("VIDEO_ERRORS_VAST_ERROR_203_COUNT"),
/**
*
* Number of VAST video errors of type 300.
* Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_300_COUNT("VIDEO_ERRORS_VAST_ERROR_300_COUNT"),
/**
*
* Number of VAST video errors of type 301.
* Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_301_COUNT("VIDEO_ERRORS_VAST_ERROR_301_COUNT"),
/**
*
* Number of VAST video errors of type 302.
* Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_302_COUNT("VIDEO_ERRORS_VAST_ERROR_302_COUNT"),
/**
*
* Number of VAST video errors of type 303.
* Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_303_COUNT("VIDEO_ERRORS_VAST_ERROR_303_COUNT"),
/**
*
* Number of VAST video errors of type 400.
* Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_400_COUNT("VIDEO_ERRORS_VAST_ERROR_400_COUNT"),
/**
*
* Number of VAST video errors of type 401.
* Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_401_COUNT("VIDEO_ERRORS_VAST_ERROR_401_COUNT"),
/**
*
* Number of VAST video errors of type 402.
* Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_402_COUNT("VIDEO_ERRORS_VAST_ERROR_402_COUNT"),
/**
*
* Number of VAST video errors of type 403.
* Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_403_COUNT("VIDEO_ERRORS_VAST_ERROR_403_COUNT"),
/**
*
* Number of VAST video errors of type 405.
* Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_405_COUNT("VIDEO_ERRORS_VAST_ERROR_405_COUNT"),
/**
*
* Number of VAST video errors of type 500.
* Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_500_COUNT("VIDEO_ERRORS_VAST_ERROR_500_COUNT"),
/**
*
* Number of VAST video errors of type 501.
* Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_501_COUNT("VIDEO_ERRORS_VAST_ERROR_501_COUNT"),
/**
*
* Number of VAST video errors of type 502.
* Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_502_COUNT("VIDEO_ERRORS_VAST_ERROR_502_COUNT"),
/**
*
* Number of VAST video errors of type 503.
* Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_503_COUNT("VIDEO_ERRORS_VAST_ERROR_503_COUNT"),
/**
*
* Number of VAST video errors of type 600.
* Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_600_COUNT("VIDEO_ERRORS_VAST_ERROR_600_COUNT"),
/**
*
* Number of VAST video errors of type 601.
* Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_601_COUNT("VIDEO_ERRORS_VAST_ERROR_601_COUNT"),
/**
*
* Number of VAST video errors of type 602.
* Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_602_COUNT("VIDEO_ERRORS_VAST_ERROR_602_COUNT"),
/**
*
* Number of VAST video errors of type 603.
* Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_603_COUNT("VIDEO_ERRORS_VAST_ERROR_603_COUNT"),
/**
*
* Number of VAST video errors of type 604.
* Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_604_COUNT("VIDEO_ERRORS_VAST_ERROR_604_COUNT"),
/**
*
* Number of VAST video errors of type 900.
* Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_900_COUNT("VIDEO_ERRORS_VAST_ERROR_900_COUNT"),
/**
*
* Number of VAST video errors of type 901.
* Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_ERRORS_VAST_ERROR_901_COUNT("VIDEO_ERRORS_VAST_ERROR_901_COUNT"),
/**
*
* Video interaction event: The number of times user paused ad clip.
* Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_PAUSE("VIDEO_INTERACTION_PAUSE"),
/**
*
* Video interaction event: The number of times the user unpaused the video.
* Corresponds to "Resume" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_RESUME("VIDEO_INTERACTION_RESUME"),
/**
*
* Video interaction event: The number of times a user rewinds the video.
* Corresponds to "Rewind" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_REWIND("VIDEO_INTERACTION_REWIND"),
/**
*
* Video interaction event: The number of times video player was in mute state during play
* of ad clip.
* Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_MUTE("VIDEO_INTERACTION_MUTE"),
/**
*
* Video interaction event: The number of times a user unmutes the video.
* Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_UNMUTE("VIDEO_INTERACTION_UNMUTE"),
/**
*
* Video interaction event: The number of times a user collapses a video,
* either to its original size or to a different size.
* Corresponds to "Collapse" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_COLLAPSE("VIDEO_INTERACTION_COLLAPSE"),
/**
*
* Video interaction event: The number of times a user expands a video.
* Corresponds to "Expand" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_EXPAND("VIDEO_INTERACTION_EXPAND"),
/**
*
* Video interaction event: The number of times ad clip played in full screen mode.
* Corresponds to "Full screen" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_FULL_SCREEN("VIDEO_INTERACTION_FULL_SCREEN"),
/**
*
* Video interaction event: The number of user interactions with a video, on average,
* such as pause, full screen, mute, etc.
* Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE("VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE"),
/**
*
* Video interaction event: The number of times a skippable video is skipped.
* Corresponds to "Video skipped" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_INTERACTION_VIDEO_SKIPS("VIDEO_INTERACTION_VIDEO_SKIPS"),
/**
*
* The number of control starts.
* Corresponds to "Control starts" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_STARTS("VIDEO_OPTIMIZATION_CONTROL_STARTS"),
/**
*
* The number of optimized starts.
* Corresponds to "Optimized starts" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS("VIDEO_OPTIMIZATION_OPTIMIZED_STARTS"),
/**
*
* The number of control completes.
* Corresponds to "Control completes" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_COMPLETES("VIDEO_OPTIMIZATION_CONTROL_COMPLETES"),
/**
*
* The number of optimized completes.
* Corresponds to "Optimized completes" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES("VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES"),
/**
*
* The rate of control completions.
* Corresponds to "Control completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE("VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE"),
/**
*
* The rate of optimized completions.
* Corresponds to "Optimized completion rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE("VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE"),
/**
*
* The percentage by which optimized completion rate is greater than the unoptimized completion
* rate. This is calculated as (( {@link Column#VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE}/
* {@link Column#VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE}) - 1) * 100 for an ad for which the
* optimization feature has been enabled.
* Corresponds to "Completion rate lift" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT("VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT"),
/**
*
* The number of control skip buttons shown.
* Corresponds to "Control skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN("VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN"),
/**
*
* The number of optimized skip buttons shown.
* Corresponds to "Optimized skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN("VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN"),
/**
*
* The number of control engaged views.
* Corresponds to "Control engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW("VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW"),
/**
*
* The number of optimized engaged views.
* Corresponds to "Optimized engaged view" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW("VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW"),
/**
*
* The control view-through rate.
* Corresponds to "Control view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE("VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE"),
/**
*
* The optimized view-through rate.
* Corresponds to "Optimized view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE("VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE"),
/**
*
* The percentage by which optimized view-through rate is greater than the unoptimized
* view-through rate. This is calculated as (( {@link
* Column#VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE}/ {@link
* Column#VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE}) - 1) * 100 for an ad for which the
* optimization feature has been enabled.
* Corresponds to "View-through rate lift" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT("VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT"),
/**
*
* Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group
* partners.
* Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_IMPRESSIONS_REAL_TIME("VIDEO_IMPRESSIONS_REAL_TIME"),
/**
*
* Total number of matched queries.
* Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_MATCHED_QUERIES_REAL_TIME("VIDEO_MATCHED_QUERIES_REAL_TIME"),
/**
*
* Total number of unmatched queries.
* Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_UNMATCHED_QUERIES_REAL_TIME("VIDEO_UNMATCHED_QUERIES_REAL_TIME"),
/**
*
* Total number of ad requests.
* Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_TOTAL_QUERIES_REAL_TIME("VIDEO_TOTAL_QUERIES_REAL_TIME"),
/**
*
* Total number of creatives served.
* Corresponds to "Total creative serves" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_CREATIVE_SERVE_REAL_TIME("VIDEO_CREATIVE_SERVE_REAL_TIME"),
/**
*
* Number of VAST video errors of type 100.
* Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_100_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_100_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 101.
* Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_101_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_101_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 102.
* Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_102_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_102_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 200.
* Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_200_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_200_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 201.
* Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_201_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_201_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 202.
* Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_202_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_202_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 203.
* Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_203_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_203_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 300.
* Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_300_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_300_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 301.
* Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_301_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_301_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 302.
* Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_302_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_302_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 303.
* Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_303_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_303_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 400.
* Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_400_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_400_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 401.
* Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_401_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_401_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 402.
* Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_402_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_402_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 403.
* Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_403_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_403_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 405.
* Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_405_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_405_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 500.
* Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_500_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_500_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 501.
* Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_501_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_501_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 502.
* Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_502_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_502_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 503.
* Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_503_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_503_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 600.
* Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_600_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_600_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 601.
* Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_601_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_601_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 602.
* Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_602_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_602_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 603.
* Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_603_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_603_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 604.
* Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_604_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_604_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 900.
* Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_900_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_900_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 901.
* Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME")
VIDEO_VAST_3_ERROR_901_COUNT_REAL_TIME("VIDEO_VAST3_ERROR_901_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 406.
* Corresponds to "VAST error 406 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME")
VIDEO_VAST_4_ERROR_406_COUNT_REAL_TIME("VIDEO_VAST4_ERROR_406_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 407.
* Corresponds to "VAST error 407 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME")
VIDEO_VAST_4_ERROR_407_COUNT_REAL_TIME("VIDEO_VAST4_ERROR_407_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 408.
* Corresponds to "VAST error 408 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME")
VIDEO_VAST_4_ERROR_408_COUNT_REAL_TIME("VIDEO_VAST4_ERROR_408_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 409.
* Corresponds to "VAST error 409 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME")
VIDEO_VAST_4_ERROR_409_COUNT_REAL_TIME("VIDEO_VAST4_ERROR_409_COUNT_REAL_TIME"),
/**
*
* Number of VAST video errors of type 410.
* Corresponds to "VAST error 410 count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
@XmlEnumValue("VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME")
VIDEO_VAST_4_ERROR_410_COUNT_REAL_TIME("VIDEO_VAST4_ERROR_410_COUNT_REAL_TIME"),
/**
*
* Number of total VAST video errors.
* Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Real-time video" report type.
*
*
*/
VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME("VIDEO_VAST_TOTAL_ERROR_COUNT_REAL_TIME"),
/**
*
* The total number of impressions viewed on the user's screen.
* Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS("TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"),
/**
*
* The total number of impressions that were sampled and measured by active view.
* Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS("TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"),
/**
*
* The percentage of total impressions viewed on the user's screen (out of the total impressions
* measurable by active view).
*
*
*/
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE("TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"),
/**
*
* Total number of impressions that were eligible to measure viewability.
* Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS("TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"),
/**
*
* The percentage of total impressions that were measurable by active view (out of all the total
* impressions sampled for active view).
* Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE("TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"),
/**
*
* Active View total average time in seconds that specific impressions are reported as being
* viewable.
* Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME("TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"),
/**
*
* The number of impressions delivered by the ad server viewed on the user's screen.
* Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS("AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"),
/**
*
* The number of impressions delivered by the ad server that were sampled, and measurable by
* active view.
* Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS("AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by the ad server viewed on the user's screen (out of
* the ad server impressions measurable by active view).
* Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE("AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"),
/**
*
* Total number of impressions delivered by the ad server that were eligible to measure
* viewability.
* Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS("AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by the ad server that were measurable by active view (
* out of all the ad server impressions sampled for active view).
* Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE("AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"),
/**
*
* Active View ad server revenue.
* Corresponds to "Ad server Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_REVENUE("AD_SERVER_ACTIVE_VIEW_REVENUE"),
/**
*
* Active View ad server average time in seconds that specific impressions are reported as being
* viewable.
* Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME("AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"),
/**
*
* The number of impressions delivered by AdSense viewed on the user's screen,
* Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS("ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"),
/**
*
* The number of impressions delivered by AdSense that were sampled, and measurable by active
* view.
* Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS("ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense
* impressions measurable by active view).
* Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE("ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"),
/**
*
* Total number of impressions delivered by AdSense that were eligible to measure viewability.
* Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS("ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by AdSense that were measurable by active view ( out of
* all AdSense impressions sampled for active view).
* Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE("ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"),
/**
*
* Active View AdSense average time in seconds that specific impressions are reported as being
* viewable.
* Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME("ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"),
/**
*
* The number of impressions delivered by Ad Exchange viewed on the user's screen,
* Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS("AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"),
/**
*
* The number of impressions delivered by Ad Exchange that were sampled, and measurable by active
* view.
* Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS("AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad
* Exchange impressions measurable by active view).
* Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE("AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"),
/**
*
* Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.
* Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS("AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered by Ad Exchange that were measurable by active view (
* out of all Ad Exchange impressions sampled for active view).
* Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE("AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"),
/**
*
* Active View AdExchange average time in seconds that specific impressions are reported as being
* viewable.
* Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME("AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"),
/**
*
* The total number of queries sent to Ad Exchange.
* Corresponds to "Ad Exchange ad requests" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_TOTAL_REQUESTS("AD_EXCHANGE_TOTAL_REQUESTS"),
/**
*
* The fraction of Ad Exchange queries that result in a matched query. Also known as "Coverage".
* Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_MATCH_RATE("AD_EXCHANGE_MATCH_RATE"),
/**
*
* The amount earned per click on Ad Exchange.
* Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_COST_PER_CLICK("AD_EXCHANGE_COST_PER_CLICK"),
/**
*
* The fraction of Ad Exchange requests that result in a click.
* Corresponds to "Ad Exchange ad request CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_TOTAL_REQUEST_CTR("AD_EXCHANGE_TOTAL_REQUEST_CTR"),
/**
*
* The fraction of Ad Exchange matched requests that result in a click.
* Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_MATCHED_REQUEST_CTR("AD_EXCHANGE_MATCHED_REQUEST_CTR"),
/**
*
* The amount earned per thousand Ad Exchange requests.
* Corresponds to "Ad Exchange ad request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_TOTAL_REQUEST_ECPM("AD_EXCHANGE_TOTAL_REQUEST_ECPM"),
/**
*
* The amount earned per thousand Ad Exchange matched requests.
* Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_MATCHED_REQUEST_ECPM("AD_EXCHANGE_MATCHED_REQUEST_ECPM"),
/**
*
* The increase in Ad Exchange revenue gained for won impressions over the applicable minimum CPM
* or the best price specified during dynamic allocation.
* Corresponds to "Ad Exchange lift" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
AD_EXCHANGE_LIFT_EARNINGS("AD_EXCHANGE_LIFT_EARNINGS"),
/**
*
* Active View total revenue.
* Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_ACTIVE_VIEW_REVENUE("TOTAL_ACTIVE_VIEW_REVENUE"),
/**
*
* Number of view-through conversions.
*
*
*/
VIEW_THROUGH_CONVERSIONS("VIEW_THROUGH_CONVERSIONS"),
/**
*
* Number of view-through conversions per thousand impressions.
* Corresponds to "Conversions per thousand impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
CONVERSIONS_PER_THOUSAND_IMPRESSIONS("CONVERSIONS_PER_THOUSAND_IMPRESSIONS"),
/**
*
* Number of click-through conversions.
* Corresponds to "Click-through conversions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
CLICK_THROUGH_CONVERSIONS("CLICK_THROUGH_CONVERSIONS"),
/**
*
* Number of click-through conversions per click.
* Corresponds to "Conversions per click" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
CONVERSIONS_PER_CLICK("CONVERSIONS_PER_CLICK"),
/**
*
* Revenue for view-through conversions.
* Corresponds to "Advertiser view-through sales" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
VIEW_THROUGH_REVENUE("VIEW_THROUGH_REVENUE"),
/**
*
* Revenue for click-through conversions.
* Corresponds to "Advertiser click-through sales" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
CLICK_THROUGH_REVENUE("CLICK_THROUGH_REVENUE"),
/**
*
* Total number of conversions.
* Corresponds to "Total conversions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_CONVERSIONS("TOTAL_CONVERSIONS"),
/**
*
* Total revenue for conversions.
* Corresponds to "Total advertiser sales" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
TOTAL_CONVERSION_REVENUE("TOTAL_CONVERSION_REVENUE"),
/**
*
* The number of impressions sent to Ad Exchange / AdSense, regardless of whether they
* won or lost (total number of dynamic allocation impressions).
* Corresponds to "Impressions competing" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL"),
/**
*
* The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
* Corresponds to "Unfilled competing impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING("DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING"),
/**
*
* The number of Ad Exchange / AdSense and Ad Manager impressions.
* Corresponds to "Eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL"),
/**
*
* The difference between eligible impressions and competing impressions in dynamic allocation.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL"),
/**
*
* The percentage of eligible impressions that are not competing in dynamic allocation.
* Corresponds to "Impressions not competing (%)" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL"),
/**
*
* The percent of eligible impressions participating in dynamic allocation.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL"),
/**
*
* The percent of total dynamic allocation queries that won.
* Corresponds to "Dynamic allocation match rate" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL("DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL"),
/**
*
* The number of invoiced impressions.
* Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
INVOICED_IMPRESSIONS("INVOICED_IMPRESSIONS"),
/**
*
* The number of invoiced unfilled impressions.
* Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
INVOICED_UNFILLED_IMPRESSIONS("INVOICED_UNFILLED_IMPRESSIONS"),
/**
*
* The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
* Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IMPRESSIONS("NIELSEN_IMPRESSIONS"),
/**
*
* The total number of impressions for in-target demographic tracked for Nielsen Digital Ad
* Ratings measurement.
* Corresponds to "In-target impressions" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_IMPRESSIONS("NIELSEN_IN_TARGET_IMPRESSIONS"),
/**
*
* The population in the demographic.
* Corresponds to "Population base" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_POPULATION_BASE("NIELSEN_POPULATION_BASE"),
/**
*
* The total population for all in-target demographics.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_POPULATION_BASE("NIELSEN_IN_TARGET_POPULATION_BASE"),
/**
*
* The total number of different people within the selected demographic who were reached.
* Corresponds to "Unique audience" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_UNIQUE_AUDIENCE("NIELSEN_UNIQUE_AUDIENCE"),
/**
*
* The total number of different people within all in-target demographics who were reached.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE("NIELSEN_IN_TARGET_UNIQUE_AUDIENCE"),
/**
*
* The unique audience reached as a percentage of the population base.
* Corresponds to "% audience reach" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_PERCENT_AUDIENCE_REACH("NIELSEN_PERCENT_AUDIENCE_REACH"),
/**
*
* The unique audience reached as a percentage of the population base for all in-target
* demographics.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH("NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH"),
/**
*
* The average number of times that a person within the target audience sees an advertisement.
* Corresponds to "Average frequency" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_AVERAGE_FREQUENCY("NIELSEN_AVERAGE_FREQUENCY"),
/**
*
* The average number of times that a person within the target audience sees an advertisement
* for all in-target demographics.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY("NIELSEN_IN_TARGET_AVERAGE_FREQUENCY"),
/**
*
* The unit of audience volume, which is based on the percentage of the reached target audience
* population multiplied by the average frequency.
* Corresponds to "Gross rating points" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_GROSS_RATING_POINTS("NIELSEN_GROSS_RATING_POINTS"),
/**
*
* The unit of audience volume, which is based on the percentage of the reached target audience
* population multiplied by the average frequency, for all in-target demographics.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_GROSS_RATING_POINTS("NIELSEN_IN_TARGET_GROSS_RATING_POINTS"),
/**
*
* The share of impressions that reached the target demographic.
* Corresponds to "% impression share" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_PERCENT_IMPRESSIONS_SHARE("NIELSEN_PERCENT_IMPRESSIONS_SHARE"),
/**
*
* The share of impressions that reached all in-target demographics.
* Corresponds to "In-target % impression share" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE("NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE"),
/**
*
* The share of the total population represented by the population base.
* Corresponds to "% population share" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_PERCENT_POPULATION_SHARE("NIELSEN_PERCENT_POPULATION_SHARE"),
/**
*
* The share of the total population for all in-target demographics represented by the
* population base.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE("NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE"),
/**
*
* The share of the unique audience in the demographic.
* Corresponds to "% audience share" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_PERCENT_AUDIENCE_SHARE("NIELSEN_PERCENT_AUDIENCE_SHARE"),
/**
*
* The share of the unique audience for all in-target demographics.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE("NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE"),
/**
*
* The relative unique audience in the demographic compared with its share of the overall
* population.
* Corresponds to "Audience index" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_AUDIENCE_INDEX("NIELSEN_AUDIENCE_INDEX"),
/**
*
* The relative unique audience for all in-target demographics compared with its share of the
* overall population.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_AUDIENCE_INDEX("NIELSEN_IN_TARGET_AUDIENCE_INDEX"),
/**
*
* The relative impressions per person in the demographic compared with the impressions per person
* for the overall population.
* Corresponds to "Impressions index" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IMPRESSIONS_INDEX("NIELSEN_IMPRESSIONS_INDEX"),
/**
*
* The relative impressions per person for all in-target demographics compared with the
* impressions per person for the overall population.
* Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX("NIELSEN_IN_TARGET_IMPRESSIONS_INDEX"),
/**
*
* The adjusted in-target impression share used for pacing and billing, based on the GRP pacing
* preferences indicated in your line item settings.
* Corresponds to "Processed Nielsen in-target rate" in the Ad Manager UI. Compatible with the "Reach" report type.
*
*
*/
NIELSEN_IN_TARGET_RATIO("NIELSEN_IN_TARGET_RATIO"),
/**
*
* Number of impressions delivered.
* Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_IMPRESSIONS("DP_IMPRESSIONS"),
/**
*
* Number of clicks delivered
* Corresponds to "Clicks" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_CLICKS("DP_CLICKS"),
/**
*
* Number of requests.
* Corresponds to "Queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_QUERIES("DP_QUERIES"),
/**
*
* Number of requests where a buyer was matched with the Ad request.
* Corresponds to "Matched queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_MATCHED_QUERIES("DP_MATCHED_QUERIES"),
/**
*
* The revenue earned, calculated in publisher currency, for the ads delivered.
* Corresponds to "Cost" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_COST("DP_COST"),
/**
*
* The average estimated cost-per-thousand-impressions earned from ads delivered.
* Corresponds to "Total Average eCPM" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ECPM("DP_ECPM"),
/**
*
* Total number of impressions delivered by the ad server that were eligible to measure
* viewability.
* Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS("DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"),
/**
*
* The number of impressions delivered that were sampled and measurable by active view.
* Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS("DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"),
/**
*
* The number of impressions delivered that were viewed on the user's screen.
* Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS("DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"),
/**
*
* The percentage of impressions delivered that were measurable by active view (out of all the
* impressions sampled for active view).
* Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE("DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"),
/**
*
* The percentage of impressions delivered thar were viewed on the user's screen (out of the
* impressions measurable by active view).
* Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type.
*
*
*/
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE("DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"),
/**
*
* The host impressions in the partner management.
* Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_HOST_IMPRESSIONS("PARTNER_MANAGEMENT_HOST_IMPRESSIONS"),
/**
*
* The host clicks in the partner management.
* Corresponds to "Host clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_HOST_CLICKS("PARTNER_MANAGEMENT_HOST_CLICKS"),
/**
*
* The host CTR in the partner management.
* Corresponds to "Host CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_HOST_CTR("PARTNER_MANAGEMENT_HOST_CTR"),
/**
*
* The unfilled impressions in the partner management.
* Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with any of the following report types: Historical, Partner finance.
*
*
*/
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS("PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS"),
/**
*
* The partner impressions in the partner management.
* Corresponds to "Partner impressions" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS("PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS"),
/**
*
* The partner clicks in the partner management.
* Corresponds to "Partner clicks" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_PARTNER_CLICKS("PARTNER_MANAGEMENT_PARTNER_CLICKS"),
/**
*
* The partner CTR in the partner management.
* Corresponds to "Partner CTR" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_PARTNER_CTR("PARTNER_MANAGEMENT_PARTNER_CTR"),
/**
*
* The gross revenue in the partner management.
* Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Historical" report type.
*
*
*/
PARTNER_MANAGEMENT_GROSS_REVENUE("PARTNER_MANAGEMENT_GROSS_REVENUE"),
/**
*
* Monthly host impressions for partner finance reports.
* Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_HOST_IMPRESSIONS("PARTNER_FINANCE_HOST_IMPRESSIONS"),
/**
*
* Monthly host revenue for partner finance reports.
* Corresponds to "Host revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_HOST_REVENUE("PARTNER_FINANCE_HOST_REVENUE"),
/**
*
* Monthly host eCPM for partner finance reports.
* Corresponds to "Host eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_HOST_ECPM("PARTNER_FINANCE_HOST_ECPM"),
/**
*
* Monthly partner revenue for partner finance reports.
* Corresponds to "Partner revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_PARTNER_REVENUE("PARTNER_FINANCE_PARTNER_REVENUE"),
/**
*
* Monthly partner eCPM for partner finance reports.
* Corresponds to "Partner eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_PARTNER_ECPM("PARTNER_FINANCE_PARTNER_ECPM"),
/**
*
* Monthly gross revenue for partner finance reports.
* Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type.
*
*
*/
PARTNER_FINANCE_GROSS_REVENUE("PARTNER_FINANCE_GROSS_REVENUE"),
/**
*
* The ratio of the number of impressions for which the creative load time is between 0 and 500 ms
* to the total number of impressions that have ad latency data, represented as a percentage.
* Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_0_500_MS_PERCENT("CREATIVE_LOAD_TIME_0_500_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the creative load time is between 500
* milliseconds and 1 second to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_500_1000_MS_PERCENT("CREATIVE_LOAD_TIME_500_1000_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the creative load time is between 1 second and
* 2 seconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_1_2_S_PERCENT("CREATIVE_LOAD_TIME_1_2_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the creative load time is between 2 seconds
* and 4 seconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_2_4_S_PERCENT("CREATIVE_LOAD_TIME_2_4_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the creative load time is between 4 seconds
* and 8 seconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_4_8_S_PERCENT("CREATIVE_LOAD_TIME_4_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the creative load time is greater than 8
* seconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT("CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions which are unviewed because the ad slot never
* entered the viewport to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT("UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT"),
/**
*
* The ratio of the number of impressions which are unviewed because the user scrolled before
* the ad filled to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT("UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT"),
/**
*
* The ratio of the number of impressions which are unviewed because the user scrolled or
* navigated before the ad loaded to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT("UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT"),
/**
*
* The ratio of the number of impressions which are unviewed because the user scrolled or
* navigated before one second to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT("UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT"),
/**
*
* The ratio of the number of impressions which are unviewed because the of another
* non-viewable-impression reason to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
UNVIEWED_REASON_OTHER_PERCENT("UNVIEWED_REASON_OTHER_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is between 0 and
* 500 milliseconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is between 500
* milliseconds and 1 second to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is between 1
* second and 2 seconds to the total number of impressions that have ad latency data, represented
* as a percentage.
* Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is between 2
* seconds and 4 seconds to the total number of impressions that have ad latency data, represented
* as a percentage.
* Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is between 4
* seconds and 8 seconds to the total number of impressions that have ad latency data, represented
* as a percentage.
* Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to tag log time is greater than 8
* seconds to the total number of impressions that have ad latency data, represented as a
* percentage.
* Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT("PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* between 500 milliseconds and 1 second to the total number of impressions that have ad latency
* data, represented as a percentage.
* Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* between 1 second and 2 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the DOM load to first ad request time is
* greater than 8 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT("PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* between 500 milliseconds and 1 second to the total number of impressions that have ad latency
* data, represented as a percentage.
* Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* between 1 second and 2 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT"),
/**
*
* The ratio of the number of impressions for which the tag load to first ad request time is
* greater than 8 seconds to the total number of impressions that have ad latency data,
* represented as a percentage.
* Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type.
*
*
*/
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT("TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT");
private final String value;
Column(String v) {
value = v;
}
public String value() {
return value;
}
public static Column fromValue(String v) {
for (Column c: Column.values()) {
if (c.value.equals(v)) {
return c;
}
}
throw new IllegalArgumentException(v);
}
}