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// Generated by the protocol buffer compiler.  DO NOT EDIT!
// source: google/ads/googleads/v17/common/bidding.proto

// Protobuf Java Version: 3.25.3
package com.google.ads.googleads.v17.common;

public interface MaximizeConversionValueOrBuilder extends
    // @@protoc_insertion_point(interface_extends:google.ads.googleads.v17.common.MaximizeConversionValue)
    com.google.protobuf.MessageOrBuilder {

  /**
   *    * The target return on ad spend (ROAS) option. If set, the bid strategy will
   * maximize revenue while averaging the target return on ad spend. If the
   * target ROAS is high, the bid strategy may not be able to spend the full
   * budget. If the target ROAS is not set, the bid strategy will aim to
   * achieve the highest possible ROAS for the budget.
   * 
   *
   * double target_roas = 2;
   * @return The targetRoas.
   */
  double getTargetRoas();

  /**
   *    * Maximum bid limit that can be set by the bid strategy.
   * The limit applies to all keywords managed by the strategy.
   * Mutable for portfolio bidding strategies only.
   * 
   *
   * int64 cpc_bid_ceiling_micros = 3;
   * @return The cpcBidCeilingMicros.
   */
  long getCpcBidCeilingMicros();

  /**
   *    * Minimum bid limit that can be set by the bid strategy.
   * The limit applies to all keywords managed by the strategy.
   * Mutable for portfolio bidding strategies only.
   * 
   *
   * int64 cpc_bid_floor_micros = 4;
   * @return The cpcBidFloorMicros.
   */
  long getCpcBidFloorMicros();
}